The object of Marketing as defined by the late Dr. Peter Drucker, is "A planned, systematic approach to the several business functions involved in moving goods and services from producers to purchasers for the purpose of exchange." What Professor Drucker didn’t address in his definition was something he must have felt was a given. That given is the basis of our capitalistic society i.e., the concept of the generation of profit or Return on Investment (ROI).
Hence our philosophy is to always strive to exceed client expectations with Performance Driven Marketing by delivering maximum results with the application of best practice procedures and quality matrix measurement verification. That’s why we stress accountability because if you can’t measure it you probably shouldn’t undertake it.
The nicest part about all this is “It WORKS” as the following demonstrate: