Complete Service Capabilities

You don’t have to buy it all, but it’s all here when you need it.

Planning & Consultation

New Product Introduction Programs
Strategic Positioning Statements
Sales and Marketing Plans -- Direct & Multi-Channel
Marketing Communications Plans
Publicity and Public Relations Plans
Media Relations Plans
Branding Strategies
Market Profiles
Community, Civic and Industry Relations Plans
Corporate Communications Plans
Corporate Identity Development Programs
Crisis Communications Plans
Issue Management Plans
Sampling Strategies
Award and Incentive Programs

Marketing & Sales Support

Database Development
Fulfillment Handling Systems
Sales Training
Trade Show Staff Training
Telemarketing (Passive and Active)

Marketing Research - (Primary and Secondary)

Marketing Audits™
Internal Marketing Audits™
Marketing Reality Audits™
Awareness, Perception and Preference Surveys
Benchmark Studies
Comparative Market Analysis
Competitive Advertising Analysis
Customer Profile Analysis
Direct Marketing List Research, Analysis and Buying
Inquiry Follow-up Studies
In-store and Mall Studies
Market Testing

Publicity and Public Relations

Application Stories
Article Drafting and Placement
Audience/Publics Definition
Buyer’s Guide Lists
By-Line Articles
Celebrity Appearances
Clipping Services
Community Relations Programs
Corporate Backgrounders
Corporate Identity Programs
Editor Interviews
Editor Liaison
Editorial Calendars
Fact Sheets
Field Test Programs
Interview Prepping
Magazine Cover Publicity
Media Alerts
News Briefs
News Conferences
News Releases
Open House Events
Press Kits
Press Parties
Press Portfolios
Press Tours
Product Backgrounders
Product Releases
Public Service Announcements
Publication List Analysis and Development
Publicity Activity Reporting
Publicity Photography
Speakers Bureaus
Special Events Management
Special Events Planning
Speeches
Technical Articles
Technical Backgrounders
White Papers

E-Commerce

Website Development (Strategy, Design and Hosting) -- Information Architecture and User Advocacy
User Interface Design (Web, Multimedia and Application)
Banners and Storefronts
Blogs
Content Development (Position relevant messaging, Multimedia, Copy, Imagery, Motion Graphics and Audio)
Topic Specific Webinars

Media Advertising

Media Liaison
Media Research, Planning, Buying, and Pre and Post Buy Analysis
Audience and Readership Analysis
Planning and Buying
Commercial and Cable TV Production
Radio Commercial Campaigns
Consumer and Trade Publications
Yellow Page and Internet Advertising Newspaper Advertising
Outdoor Advertising
Transit Advertising
Bus Bench Advertising

Direct Mail

Custom Designed Materials
Fulfillment
List Development (Research and Selection)
Response Tracking
Lead Management Programs

Collateral/Sales/Packaging and PR Materials

Annual Reports
Banners
Brochures
Business Cards
Catalog Sheets
Catalogs
Data Sheets
Dealer Kits
Flyers
Letterhead/Stationery
Newsletters
Point-of-Purchase Materials
Posters
Presentation Folders
Product Packaging

Presentation Graphics

Audio/Visual Presentations
Digital Media Production
Power Point Presentations
Trade Show Graphics
Video Production